House of Lights introduce a new online payment method
House of lights have been working with Adido for 10 months now and have recently moved to a new online payment system. This change allows for better tracking of online orders and these learning’s will be carried forward and implemented into the campaign over the following months.
The specialist lighting store who stock a range of lights including chandeliers, touch lamps and bedside lamps amongst many other lighting products aim to see improved conversion and sales figures after introducing this new payment method. Measuring the buying process is very important as it enables you to see where those who don’t buy leave the website, significant information to consider when implementing any onsite changes to a website.
Mischa, Adido’s Online Marketing Account Manager, say’s “The move to this new payment method will enable House of Lights to implement better tracking onto the website allowing us to monitor onsite conversion rates from a more transparent and reliable source. I predict that this change will see House of Lights see increased online sales in the coming months and will be excited to see these results.”
To see how Adido could help you improve you online sales figures why not contact the online marketing team on 0845 260 23 43 today.