House of Lights plan site re-design
House of Lights is a specialist lighting store who offers a variety of ranges suitable for any room in your home. From a traditional chandelier to a modern chrome chandelier and beautiful exterior garden lights they can all be found at their online store.
House of Lights plan to implement some onsite re-design changes in February to improve their onsite conversion rate further and increase the usability for the consumer.
Mischa, Adido’s SEO Marketing Manager says, “With any website, whatever the market and whatever the product or service it is vital for the visitor/consumer to have any easy time when they’re on your website. If you don’t make their user journey simple by creating obvious navigation you are likely to lose the conversion now and in the future.”
“House of Lights certainly isn’t on the bad side, but most sites can improve in terms of usability and these changes can be determined by looking at visitor trends using Analytics programs; this is exactly what we have done with the House of Lights site.”
If your keen to understand how a site re-design could help your business then contact the Adido web design and online marketing team on 0845 260 2343