Pineapplefish increase PPC to target USA States
Pineapplefish, who offer seven luxury rental villas on Anna Maria Island, will be increasing their PPC keyword terms to enable them to target American states that are local to Anna Maria for the duration of March. Targeting keywords such as Anna Maria holiday and Anna Maria rental to these specific areas will enable them to entice visitors from neighbouring states to stay for last minute deals.
With any PPC campaign it is imperative to continuously apply new learning’s and strategies to enable you to continuously meet seasonal changes and changing markets. By creating highly targeted ad groups and in turn adverts this will enable you to direct highly relevant and active potential customers to your site.
Mischa, Adido’s Online Marketing Account Manager say’s, “The beauty of PPC is that it can be used very effectively with a reactive strategy. The travel industry is definitely one where you have always had to be on your toes and react quickly to changes in the market. By targeting our PPC efforts to adjoining states to Florida and show our deals in the ad’s we can fill up un-booked spots in March.”
To see how PPC could help your business why not contact the experts at Adido on 0845 260 2343 today.