Wessex Park Homes look to add other marketing into the mix
Wessex Park Homes are a manufacturer of modular houses which take the form of either park homes or holiday lodges. They have been established for over 40 years and are one of the top five largest park home manufacturers in the UK.
Adido have been working with Wessex Park Homes to understand the value of brand aware consumers to the business. Recent tests within the PPC campaign have highlighted the importance of brand. In doing this, further test are scheduled for 2010 to monitor impact of above the line advertising on search results.
Nikki, Adido’s Online Marketing Manager says “I am a firm believer that online is just part of the marketing mix, all key metrics can be improved by implementing a well rounded campaign. It is also relatively simple to measure the effects of offline advertising through the search channel and we have done it many times before.”
To find out more about how PPC advertising works, then contact Nikki at Adido on 0845 260 2343.