Search engine optimisation (SEO)

Search Engine Optimisation or SEO is the process of improving the position of a website in the search engines ‘free’ listings.  The free listings of a search engine are the search results that are found on the left hand side the results on the right hand side are the Pay Per Click (PPC) listings. 

The free listings results are sometime referred to as ‘natural listings’ and ‘organic listings’.  The position of a website on search engine listing is referred to as the website ranking. Improving a website ranking is key to maximizing the quality of traffic coming to the website from search engines.

How we can improve your search engine listing

Adido have a team of online marketing experts who specialise in SEO and have helped dozens of companies to improve the search engine ranking through a structured internet marketing campaign. This has created millions of pounds worth of sales and enquiries for the companies we’ve worked with.

Why not give us a call on 0845 260 2343 or email us to find out how we can help you optimise your website. To find out more about how Adido have helped other companies in and around Surrey, why not take a look at our clients' page.

Where does SEO fit in?

An SEO campaign should be part of the overall online marketing strategy which should consider all aspect of your online presence and communications.  When developing your SEO campaign there are many factors to consider. 

Planning your SEO campaign

The planning and preparation for the a campaign is vital to its success and before a campaign is undertaken we always carry out a study into the most effective strategy to ensure the greatest return on investment as quickly as possible. 

Here are just some of the things which should be considered before undertaking an SEO campaign:

• Competition from other websites in your target market
• Search frequency of target phase/keywords
• Estimated conversion rate from target phase/keywords
• Phase/keywords combinations
• Strength of current website
• Duration of campaign

As part of the planning of the search engine optimisation campaign we will consider the most effective approach to gaining the best ranking possible on the budget which is available. We will be realistic in setting expectations with the SEO campaign so that you aware what is or isn’t achievable.

The SEO campaign can include:

• Content creation
• Content formatting & presentation
• Keywords placements and frequency  
• Link building internal and external (Also done as a stand-alone campaign)
• Website structure improvement

Find out more about SEO

If you would like more information about Search Engine Optimisation or to find out how Adido can help you improve you search engine ranking please call us on 0845 260 2343 or email us using our contact form.